Johannesburg. No one knows your hair better than you and Kérastase, having devoted the last 57 years to better understanding women’s individual hair needs. This year, they are launching the ultimate hair care guide for curly hair with the world’s first liberating care for curls & coils of all shapes and sizes.
Curl Manifesto is a collection of hair care products that respond to the desires and challenges of women with coily hair, wavy hair & curly hair. With a unique combination of hydration, strength and definition, the range infuses intense care into all types of curly hair.
Women see their hair as an intimate expression of their identity which deserves to be fully expressed and cultivated with very personal and exceptional care. With so many people exploring and learning about their natural hair during lockdown, it’s no wonder a lot more women want to let their unique textures thrive.
If you’re aiming for bigger, bouncier, bolder curls it’s important to make sure you have a the right product coupled with a great routine that hydrates your hair. As groundbreakers in haircare with, Kerastase partners with only the best hairdressers from high-end salons to collaborate and create the ultimate formulars for iconic products which guarantee your hair amazing results. At last, luxury meets performance in a hair care line that empowers women to wear their curls with pride and confidence.
Combining expertise from the world’s leading hair experts, they have developed a bespoke range of products for curly, very curly and coily hair to liberate curl care for all women. The curl manifesto range is a modular and customizable system to bathe, treat, prime and refresh curls to give you the confidence to step out into the world with a spring in your step and bounce in your hair, with 80% more nourished hair, that holds a flawless shape for up to 48 hours with up to 81% less frizz.
The range consisting of the concentre de forme, bain nourrissant, fondant hydratant, masque ultra nourrisant, crème de jour, L’huile revitalisante, Gelee de definition and lotion miracle allowing you to mix and match products to create your very own curl manifesto routine.
“For far too long curly, coil and kinky hair was reserved only for social and very intimate settings, we understand that for many women with naturally curly hair that this has been a silent struggle and that is why we don’t and aren’t taming your curls and encourage women to embrace them with the help of this range,” says Nosizwe Hude, L’Oréal Professionnel and Kérastase Brand Head, the product prices range from R400.00 to R800.00 to ensure that whatever your routine, we have the product for you.
Nosizwe Hude further explains that this is why Kérastase has also teamed up with a diverse and inspiring group of local women with different curl types but all wear the curls proudly such as Anelisa Mangcu, Miss Paula Bee, Qiniso van Damme, Nuzhah Jacobs and Jordan Read to showcase how you can #ManifestYourCurl.